Internet Marketing; The key to a successful online business

Internet Marketing; The Key to online business successEvery business owner today knows that the internet marketing community is growing exponentially. More and more businesses now have online components, and it is impossible to enjoy any level of success without a good internet marketing plan.

Starting a new online business can be an exciting time, but unfortunately so many companies fail from the start because of a poor internet marketing strategy. Why set a new business up to fail online when it could enjoy success and a profitable bottom line? Successful internet marketing can and will dramatically increase a company’s revenue, because it boosts customer interaction and branding and provides an opportunity for customers to find a specific product or service.

Here are some effective online marketing strategies that will spell out success for almost any online business.

Know your target audienceLock down the targeted audience

Internet marketing is all about the intended audience. Without a niche market, there will be no sales conversions; this is true for any type of business, but especially so online. Consistent traffic is essential in boosting sales and keeping things on the right track. Targeting the audience can be tricky, especially with as many unwritten rules as the search engines have today, but learning about search engine optimization, or SEO, is important.

Modify the website, if needed

When it comes to promoting an online business, having a strong website is critical. In fact, this is one of the most basic rules of good SEO – having a website that is designed well, offers good content and is easy to use. The website design should suit the business and personality of the target audience. Using excellent graphics to showcase products and services will only draw customers in visually – keep them engaged by offering clear, concise content that is relevant to the information they are seeking. And always be sure to offer the latest in security, as it is a main concern for anyone shopping online.

Start an e-zine or blog

Businesses can develop an on-going relationship with their customers through the development of an e-zine or blog. Including short, humorous tidbits about the daily life of the company can bring a humanizing aspect to it that nothing else really can. By using titles and subject matter that sparks interest yet is still relevant to the company and product, more customers are likely to click – and engage!

Mobile phone internet marketingTry mobile marketing

Keeping the customer engaged and thinking of a particular product or service is another important aspect to succeeding online. Today, almost everyone has a mobile phone and communicates via text messages, so why not offer customers a chance to sign up for text alerts on the website? These notifications are great tools for letting customers know about special product launches, sales and other happenings on the website that they may be interested in. It is an efficient and relatively affordable method of staying in touch with customers.

Take advantage of social media

Some business owners once thought that social media like Facebook, MediaWhiz, Twitter and Pinterest were passing fads, but they couldn’t have been more wrong. In fact, these networks and websites, especially those like MediaWhiz, make engaging the customer – and potential customers – even easier. Business owners must always remember that the best type of marketing is word-of-mouth. Social media allows existing customers to share their experience with their friends, families and colleagues to draw in new customers effectively.

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Liz Gracia Founder & CEO of New Mouse MediaNew Mouse Media is a WordPress Website Design & Development Company with SEO & internet marketing expertise. (I hope you are encouraged by our clients’ web design testimonials!) We specialize in the “Foundational Basics for Your Online Success”. The “Basics” include WordPress web design with SEO aka Search Engine Optimization plus Web 2.0 services. Web 2.0 services essentially covers the foundational basics for your online marketing strategy. This includes email marketing set-up, Facebook timeline design and set-up, and connecting your website, blogging and email marketing/lead capture capabilities to all of your social media accounts.

We are a Colorado WordPress Website Development Company with SEO internet marketing & Facebook social media marketing expertise. Our SEO web design packages make it easy to maintain control of of your website design & development budget. We are happy to work within your internet marketing budget. Check out our WordPress web design portfolio.

We are based in Basalt, Colorado happily serving the surrounding communities of Aspen, Vail, Boulder & Denver, Colorado, though many of our clients are nationwide!